Top 10 Social-Networking Websites & Forums – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Network TV Show Websites – Week Ended 05-24-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleJust 2% of Political Ad Budgets to Be Spent Online
This year’s national and local elections are generating record advertising spending, including online, according to eMarketer, which estimates that online spend from political campaigns and advocacy...
View ArticleNielsen’s New Mobile @Plan Slices, Dices Third-Screen Audience
Forty-eight million US mobile subscribers access the internet over their phone each month, creating an important critical mass for marketers, according to (pdf) Nielsen, which this week extended its...
View ArticleMarketers to Increase Lead-Gen Budgets in Second Half of ’08
Nearly half (45.4%) of B2B marketers plan to increase spending on lead-generation programs in the second half of 2008, according to a recent survey of marketers by BtoB magazine and the Sales Lead...
View ArticleMobile Advertising Key to Reaching Consumers in Economic Downturn
Despite rising fuel and food prices, over one-third of consumers say the economy will not affect their spending habits – so most say it will – and one way for advertisers to grab consumers’ attention...
View ArticleTop 10 Mobile Phone Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShopper-Marketing Success Depends on Manufacturer and Retailer Collaboration
Collaboration among retailers and manufacturers is critical to the success of shopper marketing, according to research commissioned by the Promotion Marketing Association (PMA) Shopper Marketing Center...
View ArticleMost UK Residents Time-Shift TV Content
More than half of UK residents (57%) watch at least one hour of on-demand TV or recorded TV each week, according to a UK nationwide survey measuring the popularity of on-demand TV and internet video....
View ArticleTop 10 House and Garden Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Blog and Personal Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop UK Web Rankings Issued for June
AOL’s acquisition of Bebo has propelled it to sixth place in the UK among online properties, which are still led by Google and Microsoft sites, according to comScore’s June rankings of the largest and...
View ArticleEconomic Growth vs. Environment: Push Come to Shove, Growth Wins
As economic conditions worsen, people asked to choose between protecting the environment or economic growth and development strongly favor economic growth, according to a June Harris Poll conducted...
View ArticleHispanics to Buy More Electronics than Others, More Influenced by TV & Internet
US Hispanics are more likely than non-Hispanics to buy consumer electronics in the next year, according to (pdf) the Customer Focus Opiniones study from Vertis Communications. Some 28% say they will...
View ArticleNewspaper Website Audience Up 12% in Q2
Newspaper websites attracted an average of nearly 66.4 million unique visitors per month (40.2% of all internet users) in the second quarter, a 12.2% increase over the year-earlier period, according to...
View ArticleTop 10 Sports Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Broadcast Media Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUS Retail E-Commerce Growth Softens in May, June
Total US online retail sales (excluding travel) reached approximately $31 billion in Q2, and though year-over-year e-commerce growth rebounded slightly in April (up 15%) after a soft March, growth...
View ArticleYounger Voters & Obama Supporters Lead US Online Political Charge
Nearly half of all Americans (46%) have used the internet, email, or cell-phone text messaging to get news about the presidential campaign, share their views, or mobilize others, according to a new...
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