Short Web Video Dominates; Full Online Episodes Drive Users to Network TV
The top 5 categories of videos watched online are all short-form – comedy, music videos, videos shot and uploaded by consumers, news stories and movie previews – according to a Frank N. Magid...
View ArticleOne in Five Marketers Bought Ads in Return for News Coverage
Nearly 19% of senior marketers say their organizations have bought advertising in return for a news story, despite growing criticism of such “pay-for-play” practices, according to a survey from PRWeek...
View ArticleTop 10 Travel Destination & Accommodation Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleRetailers Pressured to Drive Lifetime Customer Value
Some 58% of retailers say the top business pressure that influences their loyalty-program decisions is the need to develop lifetime customer value, according to research conducted by Aberdeen Group....
View ArticleUS Consumers Amass Higher Volume & Value of Digital Content
US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their ever-growing array of digital devices, according to (PDF) a recent study by KRC Research and Hitachi Global...
View ArticleCollege Students Setting Records in Spending, Civic Engagement, Digital...
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ’07, according to Alloy Media + Marketing’s...
View ArticleCommunications Spending to Grow – Despite Economy & Traditional Ad Declines
Total US communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative-media sectors offset the downward pressure of declining...
View ArticleTop 10 Real Estate Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMobile Users Would Watch Ads to Get Free Content
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising‘s Adlndex for Mobile research, conducted by Dynamic...
View ArticleGlobal Sports Equipment, Apparel and Footwear Market Nearly $280B
Worldwide sales of sports equipment, apparel, and footwear increased a healthy 4% to $278.4 billion (185.6 billion euros) in 2007, even as the US share of the market decreased from 40% to 36%,...
View ArticleNumber of ‘Cyberchondriacs’– Online Health Info Seekers – Levels off
Some 150 million people have gone online to obtain healthcare information – 66% of all adults, and 81% of those who are online – but that 2008 number is down from 2007′s 160 million, according to an...
View ArticleWomen Happy Overall, Want More Help at Home and Better Sex
Nearly all US women (94%) are satisfied with their lives and ability to balance multiple roles and responsibilities, but only half of married/partnered women are satisfied with their sex lives and the...
View ArticleTop 10 Automotive-Classifieds Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNRF Forecasts Meager Holiday Season Sales Gains of 2.2%
Sales in the 2008 holiday season will rise just 2.2%, to $470.4 billion – well below the 10-year average of 4.4%, and the lowest growth level since 2002, when holiday sales* rose 1.3% from the previous...
View ArticleMore than 20 Million US Phone Users Cut Land Lines, Number Growing
More than 20 million US telephone households (17%) are now “wireless substitutors” – homes without landlines that rely solely on a mobile phone – and one in five households could be wireless-only by...
View ArticleGermany First, US Seventh in Nation Brands Index of Country Reputation
Germany is the best overall country “brand,” receiving the highest ranking among the 50 nations measured by the 2008 Anholt-GfK Roper Nation Brands Index (NBI) report. The US ranks seventh, according...
View ArticleBoomers Network Online and Stream Video, Ripe for Web Entertainment
A majority (61%) of Baby Boomer internet users in the US have visited sites that offer streaming or downloadable video, while 41% have visited online social networks, according to a report from The NPD...
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